Just as theology should no longer be understood as an elite discipline detached from popular culture, so film studies can no longer disregard popular culture and, specifically, the role that audiences have to play in the reading of films.
A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: What am I trying to say? What words will express it? What image or idiom will make it clearer? Is this image fresh enough to have an effect? And he will probably ask himself two more: Could I put it more shortly? Have I said anything that is avoidably ugly?
The best exercise program for most people is one that UNDOES the damage caused by lack of daily mobility and the hours of our seated work. Exercise programs must make you feel better, move better, and be able to handle the daily demands of life. If you workout program isn’t fun, you probably will not be able to sustain the practice for a very long time.